A new player in the financial services industry enters the Philippine market – it is the UK-based start-up Bank4You. The company was recently established in London on the year 2014. Though B4U is a new player in the financial services sector, it has already proved itself as the innovative and ambitious company through its various activities and developments. B4U takes part, on an ongoing basis, in various European exhibitions and conferences dedicated to the digital banking and other financial solutions. To highlight, B4U TaxFree solution won the award at the upscale fintech conference, "FinNext".
Bank4You has prepared for the Philippine market, a specialized solution for the students, called B4U Student Card. This product is a prepaid VISA card, issued by the “Royal Bank of Scotland”, with special rates and fees, and unique conditions of obtaining a card. The B4U card can be ordered online within only 3 minutes, and you will get it within 10 days upon completing payment. You don’t have to be a UK citizen, and this fact makes it very interesting for the students from Philippines, who plan on getting education in Europe.
According to Adam Lane, CEO of the B4U Card Solution (start-up), the Company is reliant on the Southeast Asian market, and the Philippines in particular. As Mr. Lane remarked: “Youth at the Philippines is notable for its ambitions and sense of purpose, and the Bank4You solutions are developed for exactly such people.”